Hi, I’m Shelley. A little bit about me…



My Story

I worked in corporate marketing for 11 years, managing the IMAX Filmed Entertainment digital team. I was part of the company’s foray into online marketing from the beginning, launching IMAX’s Facebook and Twitter pages, growing its email marketing and serving as a key member of the IMAX.com redesign team… twice. I oversaw the creation of multiple documentary film websites, worked with brand and studio partners on cross-promotions and wrote countless press releases, email newsletters, sales sheets, in-theatre promotional materials and other marketing collateral, including a 200+ page theatre marketing guide for Deep Sea 3D.

Then in 2013, I left the corporate world behind for a totally new adventure: traveling, volunteering and blogging about my experiences. I served as a Kiva Fellow in Kolkata, India, working with a new microfinance partner who provided loans to women in the most impoverished areas of West Bengal. I trained their staff on Kiva processes and procedures, including how to write compelling borrower profiles that would attract crowdfunding lenders. The day they posted their first loan on the Kiva website, it funded in a mere 20 minutes.

This planted the seed for what would become the focus of my freelancing work: using the power of storytelling to inspire people into action, whether that’s helping an entrepreneur halfway around the world, adopting a new idea, considering a destination, or making a purchase.


My Marketing Approach

I believe the key to effective communication starts with understanding who you are, what you care about, what you uniquely offer and who your audience is. If you don’t have this down on paper, I’ll help you. If you do, you’re a step ahead of the game.

Good writing connects us. Done right it can transport you to a food stall in Vietnam, compel you to sign up for a two-day workshop or make you wonder how someone you’ve never met can understand your needs so well.

If your website copy is thin, jargon-y or hasn’t been touched in more than a year, it might be time for a refresh. We all evolve over time and our messaging should too. If you want to be seen as an authority in your field, content-rich blog posts are a great way to showcase your expertise while also driving traffic to your site. I believe in writing for humans first, search engines second. When it comes to building your email list, give them something in exchange for their email address: a how-to guide, checklist, tip sheet, etc., then nurture them with ongoing email content.


My Work

I’ve worked for a variety of clients, from travel and entertainment to personal coaching, law and more. While my home base is Los Angeles, I’ve been known to jump time zones on occasion, working from Europe, Asia and South America. Travel feeds my soul, stretching me both personally and professionally, so regardless of where I am in the world, you will always receive the same attention.

If you think we may work well together and want to discuss further, please get in touch! I’m happy to provide portfolio samples for your perusal.